Brand Relaunch and Brand Positioning
Brand relaunch and brand positioning
We were tasked with relaunching the brand for the start-up Squirro and creating a precise brand positioning for them. The core of their business – software based on artificial intelligence – required a precise market positioning and a simplified presentation for the B2B target group.
A holistic brand relaunch
- Content creation
- Audiovisual field (visual storytelling, design and illustration)
- Print portfolio
- Social media
- Exhibition design
New color scheme
CMYK: 4 78 96 0
RGB: 227 82 27
CMYK: 68 59 56 64
RGB: 54 54 54
PANTONE: Black 7C
CMYK: 68 16 10 0
RGB: 70 168 209
CMYK: 2 2 2 0
RGB: 249 249 249
The marketing strategy of Squirro included a huge number of informative whitepapers and downloads with immediate use for the customer. Less marketing language, more information and content to seriously read.
Only 1% of data is used.
Activate the other 99%. Let Squirro help you turn meaningless data into A.I.-driven actionable insights.
Some website relaunchs we start with the statement, that design is overestimated. Why? Because it’s just lipstick on a pig, if we don’t start at the basis and help you develop a story that your audience is actually able to process.
For Squirro this turned into a mega project reaching from storytelling over a new structure for the product portfolio down to new interface concepts for the product itself.
Annual Squirro Sights Conference
A.I. and actionable insights is about finding the needle in the hay. That’s why we loved the title of the event, that Squirro came up with, and enjoyed working on magical SIGHTS logo concepts.